I never thought naming a new chapter of the Star Trek canon was something I would add my resume, but here we are. Working with our NFT white-label client, RECUR, we brought Star Trek into the world of NFTs. We crafted the story of Star Trek Continuum, as thanks to the metaverse, this would be the first time all characters and fleets from all timelines would be in the same place at the same time.
To launch the project we leaked audio transmissions from the deep unknown searching for new Captains to answer the call.
The campaign culminated with a launch video read by none other than William Shatner.