music is a big part of the big mac's history, so when mcdonald's introduced 3 sizes of big mac we knew there was only one way to let people know 🍔🎶 to tease the news before the big release, we combined music and big macs to get people excited.

once the campaign launched, we released over 100 pieces of content across all channels utilizing everything from snapchat lenses and facebook canvas units to dynamic OLV. we even aired a :30 during the super bowl! read more about the campaign here.

adweek's ad of the day.