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in 2013, skittles decided to replace their lime flavoured skittles with green apple. simply put, people were PISSED. petitions were made, hate commets were written... no matter how many years passed, the relentless lime lovers kept begging skittles to bring back lime. since their disappearance, 93% of Facebook posts and 46% of tweets contained comments about bringing back lime. dont believe me? click the thumbnails below...

so when skittles decided to bring back their long lost lime flavor for a limited time, we knew it would be a big deal. and we knew people would freak out. so we decided to prepare them for it. how? with limeageddon. because there is only one way to survive for the end of lime: stock up.

from the moment the product dropped we instilled urgency and limited quantities with every message.

we also searched social media for our most hard core lime skittles fans and gifted them an exclusive limageddon surlimeal kit to help them survive when lime goes away again. we asked them to record themselves opening the boxes and stitched it together to share from skittles' channel.