To re-introduce Co-operators to Canadians after a marketing hiatus, we doubled down on celebrating the co-operative model that sets them apart with our 360 platform “The Co-operators plan”.

We partnered with Co-operators to make their big debut to Canadians after an advertising hiatus. With a fresh new look and offerings to boot, we launched Co-operators back into the world with a campaign as heartwarming and personal as the products they offer.